Best Custom Vitamin Packs: Care Of vs Ritual vs Persona Nutrition vs Vitamin Lab vs Rootine

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Are personalized vitamins a better option than popping a daily multivitamin you can find at any drugstore? More selectively choosing vitamins based on individual health needs can be a far more beneficial approach.

Several companies now offer convenient, personalized vitamin packs delivered right to your door. Many offer quizzes to help them determine which vitamins and supplements are right for you.

If you’re concerned that you have certain nutritional deficiencies, a custom vitamin regimen may be just what the doctor ordered. With that said, always make sure you consult with your physician before taking any supplement or if you suspect any health problems.

Best Custom Vitamin Packs

All of the companies we review here formulate their vitamins with carefully sourced ingredients to bring you all-natural supplements. We’ve also chosen our top picks based on several criteria:

  • Backing by credible medical experts
  • A focus on high bioavailability
  • Customer service & reputation
  • Eco-friendly practices
  • Cost, return policy & guarantee
  • Subscription & delivery options

Winner: Persona Nutrition Review

Persona Nutrition product

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Persona Nutrition (formerly Vitamin Packs) provides the best science-based and medically sound personalized vitamin and nutrient recommendations. Take their free 5-minute online assessment, which gathers information about your health and wellness, lifestyle, prescription and other medications, and Persona will provide your no-obligation personalized vitamin and supplement plan.

Currently, they are the only company that considers the interaction of current medications when formulating recommendations (they have 2,000+ prescription medications in their database). They also have over 80 different supplements (40 are vegan) — far more than other companies we review here.

You can customize your order before placing it (but they only show you supplements that match your diet, allergies and medications). Then every 28 days, you’ll receive your daily prepackaged vitamin packs that are time-stamped, so you’ll know what time of day to take them. All of their recommendations are also based on the most current, published and peer-reviewed scientific data.

Personal Experience

Our own Michelle had the opportunity to try one month of this service for free in exchange for an unbiased review.

The biggest plus for Persona Nutrition, in our experience, is the customization of the vitamin options based on the personalized questionnaire (and how well it matched up with what our tester had been taking on her own, after years of research and work with a nutritionist!). Her experience with the customer service team was exceptional as well. They were able to answer every question and concern quickly and adeptly. It was especially helpful for travel because everything is already measured out and prepackaged, leaving one less thing for the packing list.

Michelle S., Earth’s Friends
Cross-checks for harmful drug interactions between your medications and vitamin supplementsMore expensive than some competing products
Certified nutritionists available via live chat, phone and email 7 days/weekNo clear return policy or guarantee
Supplements are vegan/vegetarian, non-GMO and free of gluten, dairy and soySome customers complain that a few of the pills are large and hard to swallow
Optimized for purity and bioavailability
All products are 3rd party tested
In-house manufacturing meets FDA and CGMP (Current Good Manufacturing Practice) requirements
Transparent about ingredients
Can cancel, skip or change the date of shipments anytime
Most people rave about their customer service
For every order shipped, you provide an annual supply of vitamins for two children in-need
International shipping to over 60 countries


A 28-day supply of vitamin packs range from $3 per month (vitamin D, prenatal vitamins) to $40 per month (dietary-specific, specialized supplements). Prices vary widely depending on the number and type of vitamins you order. Shipping is free on orders over $20. Our readers save 50% on their first order.

Runner-Up: Care/of Review

Care/of product

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Like Persona, Care/of gives you the option of taking a 5-minute quiz about your age, gender, lifestyle, diet and any health issues and then customizes a vitamin pack to best fit your needs. Their quiz isn’t quite as medically thorough as Persona’s assessment but is still better than most.  Once you get your recommendations, you can add or remove anything before you order.

Care/of sends your pills in prepackaged daily doses for 30 days. And they provide a lot of information on each supplement, including medical study citations and where they source all of their raw ingredients. They also offer a variety of powders and Quick Sticks, on-the-go nutrient packets for stress, energy, immune boost and more.

Note: This service is currently only available in the U.S. and Canada.

All ingredients and products tested 3 times before, during and after manufacturingDoesn’t check for possible adverse medication/vitamin interactions
Most supplements are vegan and vegetarianSome customers complain of missing items in their monthly deliveries
In-house manufacturing meets CGMP and FDA requirementsA few complaints that the subscription is difficult to cancel
Transparent about ingredients
Sustainably sourced raw ingredients from global farms with ethical harvesting methods
Can cancel or skip shipments anytime

30-day returns for a full refund


Monthly subscription prices vary depending on the number and type of vitamins they recommend and your order.

  • Individual vitamin packs start at $5 for a 30-day supply
  • $28 for a 15-serving tub of Protein Powder
  • $5 for a 5-pack of Quick Sticks
  • Free shipping on orders over $20
  • View all options

Runner-Up: Rootine Review

Rootine product

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To get started with Rootine, you fill out a pretty comprehensive 10-minute online health and lifestyle quiz. Then you either order their $125 at-home DNA test, or you can upload (for free) DNA test results from companies like 23andMe, AncestryDNA, and others, and Rootine analyzes them. You also have the option of uploading blood panel results from a healthcare professional to provide Rootine even more personal data.

Once Rootine has analyzed your information, you receive 30 packs of customized vitamins each month. Through your account, you can see all of the nutrients your personalized vitamin pack contains and why you need them. Their 3rd-party-tested vitamins are plant-based microbeads (vegan) that are optimized for bioavailability and easy to swallow. They’re also gluten and sugar-free with no artificial colors or fillers.

Rootine is a great option if you already have DNA results and blood panels you can upload, but it’s expensive if you need their DNA test.

You can upload blood panel results to help them better customize nutrients you needAdding DNA test option increases price considerably
Microbead vitamins are easy to swallow or mix/blend with foodSubscriptions are only in 3-month increments (no month-to-month option)
All vitamins are vegan and gluten-free with no artificial colors or fillersYou can’t customize your vitamin packs
Each batch is tested by a 3rd-party labMust cancel 30 days before the end of your current 3-month subscription
Can pause your subscription (but you’re billed until the current 3-month cycle ends)


  • $60/month for 30 vitamin packs
  • $125 DNA test kit


Our link above applies discounts if available

More Custom Vitamin Pack Options

Although these companies didn’t make our top 3 list, each is worth consideration.

Baze | Ritual | VitaminLab

Baze Review

Baze box products

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With Baze, you do an at-home painless blood test, mail it in and fill out an online health and lifestyle questionnaire (the blood test isn’t optional, like with VitaminLabs). Based on your lab results, they send you recommended vitamins for 3 months. Then they encourage you to retest to re-evaluate your nutrient levels. If you don’t want to retest, you must contact customer support to continue getting your vitamins.

A potential downside with Baze is that they only test for 6 nutrients, choline, chromium, omega-3, selenium, vitamin E and zinc, and not for vitamin D, calcium or iron, which are common deficiencies. However, they do say they also take the information you provide in your questionnaire into consideration for your vitamin recommendations. But the required $99 at-home blood test isn’t cheap, especially with its limited results.

Still, their supplement pricing is very competitive, and their supplements are tested according to the FDA’s Current Good Manufacturing Practices for potency, efficacy and safety.

Note: This service is currently only available in the U.S.

Offers a biochemistry at-home test kit to analyze your nutrient makeupAt-home blood test kit only tests for 6 nutrients (but they use the health questionnaire to evaluate other nutrient needs)
Supplement pricing is very competitiveYou can’t add other vitamins to the ones they recommend
Registered dietitians available via live chat and emailMust contact customer service if you want to get more vitamins after 3 months
Ingredients are tested according to CGMP and FDA requirementsNo clear return policy or guarantee
All vitamins are non-GMO, gluten-free, lactose-free with no artificial colors
Can cancel or pause anytime
Money-back guarantee if your test results show you’re at optimal nutrient levels


  • $129 Nutrient test kit only
  • $99 Nutrient test kit + $15+ per month for supplements

Ritual Review

Ritual product

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Ritual doesn’t offer personalized vitamins. In fact, they only carry 3 vitamins for women: a premium multivitamin, a multivitamin for post-menopausal women and a prenatal supplement. But we include them in this article because they’re a popular mail-order option you may be considering.

What makes Ritual’s vitamins better than many general multivitamins? Their formulations are all-natural and optimized for bioavailability. The Multivitamin 18+ contains 9 of the most essential nutrients for women’s health. The Multivitamin 50+ contains 8 nutrients women need post-menopause. And the prenatal vitamin contains 12 essential nutrients for expectant moms. Ritual says both are backed by the latest scientific data.

They deliver a 30-day supply right to your door with no shipping charges. It could be a great option if you have dietary restrictions and want a high-quality daily multivitamin.



  • Vitamins are vegan, gluten- and allergen-free, non-GMO and have no fillers
  • Each batch is tested by a 3rd party lab for identity, purity, strength and composition
  • Manufacturing meets CGMP and FDA requirements
  • Transparent about all ingredients and sourcing
  • Cancel or skip anytime
  • Bottles are 100% recyclable
  • Full refund on your first order if you’re not satisfied
  • Doesn’t offer custom vitamin packs
  • No powders available, so not ideal for those who have trouble swallowing pills


  • $30/month Multivitamin 18+
  • $35/month Multivitamin 50+
  • $35/month Prenatal Multivitamin
  • View all options
  • Free shipping


Our link above applies discounts if available

VitaminLab Review

VitaminLab product

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VitaminLab, founded in 2014 by a team of pharmacists, nutritionists and doctors in Canada, has several approaches to personalizing a vitamin regimen for you. You can take a quiz, send in your blood with their at-home biochemistry test kit ($199, optional) or upload your DNA results from 23andMe, AncestryDNA and other DNA testing companies.*

VitaminLab also allows you to create your own “stack,” batched capsules or powders that you can customize yourself based on the vitamins and supplements you choose. These products are vegan and gluten-free. You’re billed monthly for your supplement, which they ship every 3 months.

Note: This service is currently only available in the U.S. and Canada.

Offers a biochemistry at-home test kit to analyze your nutrient makeup (similar to a blood panel screening you could get from your doctor)More expensive than competing products
Checks for possible adverse medication/vitamin interactionsSite is difficult to navigate and not as transparent as our top 2 winners
All formulas are vegan-friendly and gluten-free with no artificial ingredientsMust modify, pause or cancel your subscription 14 days prior to your renewal date
They source high-quality and the most bio-available form of ingredients from Canada, US and EuropeNo clear return policy or guarantee
All products manufactured at their FDA-licensed facility in Canada
Customer support available daily via live chat, phone and email


  • “Stacks” start at $49 for a 30-day supply of customized supplements (the more vitamins you add, the higher the price)
  • $199 for Body Chemistry Test
  • Free shipping
  • View all options

What Is Bioavailability?

You’ll notice the term bioavailability in our reviews and when shopping around for high-quality vitamins. Essentially, this term refers to how well our bodies absorb and use vitamins and nutrients from both food and supplements. Some premium supplements contain special ingredients, or enhancers,  which can improve absorption.

We encourage you to watch this brief video that does an excellent job of explaining bioavailability and its role with food and supplements.

More Healthy Options For Your Lifestyle

Not sure you can afford the vitamins we review here? Check out our reviews of the best gummy vitamins, which are a great budget-friendly solution — especially for people who find it difficult to swallow pills.

And if you’re struggling to find healthy snacks to meet all kinds of dietary restrictions, be sure to read our reviews of the best healthy snack box subscription services. We’ve also reviewed the best vegan meal delivery services, and you can find some great organic and vegetarian options, like Sun Basket and Purple Carrot, in our best meal delivery services article.

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