Best Custom Vitamin Packs: Care Of vs Ritual vs Persona Nutrition vs Vitamin Lab

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Are personalized vitamins a better option than popping a daily multivitamin you can find at any drugstore? More selectively choosing vitamins based on individual health needs can be a far more beneficial approach.

Several companies now offer convenient, personalized vitamin packs delivered right to your door. Many offer quizzes to help them determine which vitamins and supplements are right for you.

If you’re concerned that you have certain nutritional deficiencies, a custom vitamin regimen may be just what the doctor ordered. With that said, always make sure you consult with your physician before taking any supplement or if you suspect any health problems.

Best Custom Vitamin Packs

All of the companies we review here formulate their vitamins with carefully sourced ingredients to bring you all-natural supplements. We’ve also chosen our top picks based on several criteria:

  • Backing by credible medical experts
  • A focus on high bioavailability
  • Customer service & reputation
  • Eco-friendly practices
  • Cost, return policy & guarantee
  • Subscription & delivery options

Persona Nutrition Review

Persona Nutrition product#1

Visit Website (+ save 50% on first order)

Persona Nutrition (formerly Vitamin Packs) provides the best science-based and medically sound personalized vitamin and nutrient recommendations. Take their free 5-minute online assessment, which gathers information about your health and wellness, lifestyle, prescription and other medications, and Persona will provide your no obligation personalized vitamin and supplement plan. Currently, they are the only company that considers the interaction of current medications when formulating recommendations. You can also opt for their line of Essentials packs if you don’t want to take the short assessment.

You can customize your order before placing it (but they only show you supplements that match your diet, allergies and medications). Then every 28 days, you’ll receive your daily pre-packaged vitamin packs that are time-stamped, so you’ll know what time of day to take them. All of their recommendations are also based on the most current, published and peer-reviewed scientific data.

Our Personal Review

One of the founders of this site had the opportunity to try one month of this service for free in exchange for an unbiased review. The biggest plus for Persona Nutrition, in our experience, is the customization of the vitamin options based on the personalized questionnaire (and how well it matched up with what our tester had been taking on her own, after years of research and work with a nutritionist!). Her experience with the customer service team was exceptional as well. They were able to answer every question and concern quickly and adeptly. It was especially helpful for travel because everything is already measured out and pre-packaged, leaving one less thing for the packing list.

Note: This service is currently only available in the U.S.



  • Cross-checks for harmful drug interactions between your medications and vitamin supplements
  • Certified nutritionists available via live chat, phone and email
  • Supplements are vegan/vegetarian, non-GMO and free of gluten, dairy and soy
  • Optimized for purity and bioavailability
  • All products are 3rd party tested
  • In-house manufacturing meets FDA and cGMP (Current Good Manufacturing Practice) requirements
  • Transparent about all ingredients
  • Can cancel, skip or change the date of shipments anytime
  • Most people rave about their customer service
  • For every order shipped, you provide an annual supply of vitamins for two children in-need
  • On the pricey side
  • No clear return policy or guarantee
  • Some customers complain that a few of the pills are large and hard to swallow


Personalized Subscription – A 28-day supply of vitamin packs range from $3 per month (vitamin D, prenatal vitamins) to $40 per month (dietary-specific, specialized supplements). Prices vary widely depending on the number and type of vitamins you order. Shipping is free on orders over $20.

Essentials Vitamin Packs (non-personalized) – Each pack contains a 28-day supply and prices range from approximately $10 to $50. Options include:

  • Women’s Essentials
  • Men’s Essentials + Stress Support
  • Prenatal Daily
  • Sound Slumber
  • Energy Boost
  • Daily Detox
  • View all options


Our readers have access to 50% off your first order of Persona Nutrition! Just use this link to get started.

Care/of Review

Care/of product#2

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Like Persona, Care/of gives you the option of taking a 5-minute quiz about your age, gender, lifestyle, diet and any health issues and then customizes a vitamin pack to best fit your needs. Their quiz isn’t quite as medically thorough as Persona’s assessment but is still better than most.  Once you get your recommendations, you can add or remove anything before you order.

Care/of sends your pills in pre-packaged daily doses for 30 days. And they provide a lot of information on each supplement, including medical study citations and where they source all of their raw ingredients. They also offer a variety of powders and Quick Sticks, on-the-go nutrient packets for stress, energy, immune boost and more.



  • All ingredients and products tested 3 times before, during and after manufacturing
  • Most supplements are vegan and vegetarian
  • In-house manufacturing meets cGMP and FDA requirements
  • Transparent about all ingredients
  • Sustainably sourced raw ingredients from global farms with ethical harvesting methods
  • Can cancel or skip shipments anytime
  • 30-day returns for a full refund
  • Doesn’t check for possible adverse medication/vitamin interactions
  • Some customers complain of missing items in their monthly deliveries
  • A few complaints that the subscription is difficult to cancel


Monthly subscription prices vary depending on the number and type of vitamins they recommend and you order.

  • Individual vitamin packs start at $5 for a 30-day supply
  • $28 for a 15-serving tub of Protein Powder
  • $5 for a 5-pack of Quick Sticks
  • Free shipping on orders over $20
  • View all options


Care/of often has a weekly special on their website.

VitaminLab Review

VitaminLab product#3

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VitaminLab, founded in 2014 by a team of pharmacists, nutritionists and doctors, has several approaches to personalizing a vitamin regimen for you. You can take a quiz, send in your blood with their at-home biochemistry test kit ($199) or upload your DNA results from 23andMe and other DNA testing companies.*

VitaminLab also allows you to create your own “stack,” batched capsules or powders that you can customize yourself based on the vitamins and supplements you choose. These products are vegan and gluten-free. You’re billed monthly for your supplement, which they ship every 3 months.

*Note: No studies actually show a direct link between DNA and personalized vitamins. This means that your DNA alone isn’t helpful in telling you what vitamins you should be taking. This company and many others, however, have stretched their claims about this link. 



  • Offers a biochemistry at-home test kit to analyze your nutrient makeup (similar to a blood panel screening you could get from your doctor)
  • Checks for possible adverse medication/vitamin interactions
  • All formulas are vegan-friendly and gluten-free with no artificial ingredients
  • They source high-quality and the most bio-available form of ingredients from Canada, US and Europe
  • All products manufactured at their FDA-licensed facility in Canada
  • Customer support available daily via live chat, phone and email
  • Expensive compared to similar companies
  • Site is difficult to navigate and not as transparent as our top 2 winners
  • Must modify, pause or cancel your subscription 14 days prior to your renewal date
  • No clear return policy or guarantee


  • “Stacks” start at $30 for a 30-day supply of customized supplements (the more vitamins you add, the higher the price)
  • $199 for Body Chemistry Test
  • Free shipping
  • View all options


Vitamin Lab occasionally has specials on their website.

Honorable Mention: Ritual Review

Ritual productVisit Website

Ritual doesn’t offer personalized vitamins. In fact, they only carry two vitamins for women, a premium multivitamin and a prenatal supplement. But we include them in this article because they’re a popular option you may be considering.

What makes Ritual’s vitamins better than many general multivitamins? Their formulations are all-natural and optimized for bioavailability. The Essentials vitamin contains nine of the most essential nutrients for women’s health, and the prenatal vitamin contains 12 essential nutrients for expectant moms. Ritual says both are backed by the latest scientific data.

They deliver a 30-day supply right to your door with no shipping charges. It could be a great option if you have dietary restrictions and want a high-quality daily multivitamin.



  • Vitamins are vegan, gluten- and allergen-free, non-GMO and have no fillers
  • Each batch is tested by a 3rd party lab for identity, purity, strength and composition
  • Manufacturing meets cGMP and FDA requirements
  • Transparent about all ingredients and sourcing
  • Cancel or skip anytime
  • Bottles are 100% recyclable
  • Full refund on your first order if you’re not satisfied
  • Doesn’t offer custom vitamin packs
  • No information on their website about backing from medical/science professionals
  • No powders available, so not ideal for those who have trouble swallowing pills


  • $30/month Essential for Women
  • $35/month Essential Prenatal
  • View all options
  • Free shipping


Ritual occasionally has specials on their website.

What Is Bioavailability?

You’ll notice the term bioavailability in our reviews and when shopping around for high-quality vitamins. Essentially, this terms refers to how well our bodies absorb and use vitamins and nutrients from both food and supplements. Some premium supplements contain special ingredients, or enhancers,  which can improve absorption.

We encourage you to watch this brief video that does an excellent job of explaining bioavailability and its role with food and supplements.

Other Healthy Options

Not sure you can afford the vitamins we review here? Check out our reviews of the best gummy vitamins, which are a great budget-friendly solution — especially for people who find it difficult to swallow pills.

And if you’re struggling to find healthy snacks to meet all kinds of dietary restrictions, be sure to read our reviews of the best healthy snack box subscription services. We’ve also reviewed the best vegan meal delivery services, and you can find some great organic and vegetarian options, like Sun Basket and Purple Carrot, in our best meal delivery services article.

Do you think high-quality vitamins vs generic are worth the added cost?

About The Author:

Sally is a huge fan of fresh, organic food. One of her favorite hobbies is cooking with as many fresh herbs, spices and veggies as possible. And she's devoted to her all-natural skin products and cosmetics. It's saved her and her daughter from the curse of skin allergies. When she's not writing and researching (and being a Mom), you can find Sally getting down to earth in her home garden.

Disclaimer: The information provided through this website should not be used for diagnosing or treating a health problem or a disease. It is not a substitute for professional care. If you have or suspect you may have a health problem, you should consult your health care provider.

Disclaimer: This website contains reviews, opinions and information regarding products and services manufactured or provided by third parties. We are not responsible in any way for such products and services, and nothing contained here should be construed as a guarantee of the functionality, utility, safety or reliability of any product or services reviewed or discussed. Please follow the directions provided by the manufacturer or service provider when using any product or service reviewed or discussed on this website.

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