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Are personalized vitamins a better option than popping a daily multivitamin you can find at any drugstore? Some studies have shown that taking a general multivitamin does little to improve your health, but many people can benefit from taking specific vitamins based on their individual health needs.
A crop of companies has popped up over the last several years to give you convenient, personalized vitamin packs delivered right to your door. Many offer quizzes to help them determine which vitamins and supplements are right for you.
If you’re concerned that you have certain nutritional deficiencies, a custom vitamin regimen may be just what the doctor ordered. With that said, always make sure you consult with your physician before taking any supplement or if you suspect any health problems.
Best Custom Vitamin Packs
All of the companies we review here formulate their vitamins with carefully sourced ingredients to bring you all-natural supplements. We’ve also chosen our top picks based on several criteria:
- Backing by credible medical experts
- A focus on high bioavailability
- Customer service & reputation
- Eco-friendly practices
- Cost, return policy & guarantee
- Subscription & delivery options
Persona Nutrition (formerly Vitamin Packs) provides the best science-based and medically sound personalized vitamin and nutrient recommendations. Their 5-minute online assessment gathers information about your health and wellness, lifestyle and prescription and other medications you take regularly to determine your custom plan. Currently, they are the only company that considers the interaction of current medications and the its recommendations. You can also opt for their line of Essentials packs if you don’t want to take the short assessment.
You’ll receive your recommendations via email, and you can go in and customize your order before placing it and paying (but they only show you supplements that match your diet, allergies and medications). Then every 28 days, you’ll receive your daily pre-packaged vitamin packs that are time-stamped, so you’ll know what time of day to take them. All of their recommendations are also based on the most current, published and peer-reviewed scientific data.
Our Personal Review
One of the founders of this site had the opportunity to try one month of this service for free in exchange for an unbiased review. The biggest plus for Persona Nutrition, in our experience, is the customization of the vitamin options based on the personalized questionnaire (and how well it matched up with what our tester had been taking on her own, after years of research and work with a nutritionist!). Her experience with the customer service team was exceptional as well. They were able to answer every question and concern quickly and adeptly. It was especially helpful for travel because everything is already measured out and pre-packaged, leaving one less thing for the packing list.
Note: This service is currently only available in the U.S.
Personalized Subscription – A 28-day supply of vitamin packs range from $3 per month (vitamin D, prenatal vitamins) to $40 per month (dietary-specific, specialized supplements). Prices vary widely depending on the number and type of vitamins you order. Shipping is free on orders over $20.
Essentials Vitamin Packs (non-personalized) – Each pack contains a 28-day supply.
- $50.68 Women’s Essentials
- $47.88 Men’s Essentials + Stress Support
- $57.12 Prenatal Daily
- $10.64 Sound Slumber
- $14.28 Energy Boost
- $21.28 Daily Detox
- View all options
Our readers have access to 30% off your first two orders of Persona Nutrition! Just use this link to get started.
Like Persona, Care/of gives you the option of taking a 5-minute quiz about your age, gender, lifestyle, diet and any health issues and then customizes a vitamin pack to best fit your needs. Their quiz isn’t quite as medically thorough as Persona’s assessment but is still better than most. Once you get your recommendations, you can add or remove anything before you order.
Care/of sends your pills in pre-packaged daily doses for 30 days. And they provide a lot of information on each supplement, including medical study citations and where they source all of their raw ingredients. They also offer a variety of powders and Quick Sticks, on-the-go nutrient packets for stress, energy, immune boost and more.
Monthly subscription prices vary depending on the number and type of vitamins they recommend and you order.
- Individual vitamin packs start at $5 for a 30-day supply
- $28 for a 15-serving tub of Protein Powder
- $5 for a 5-pack of Quick Sticks
- Free shipping on orders over $20
- View all options
Care/of often has a weekly special on their website.
VitaminLab, founded in 2014 by a team of pharmacists, nutritionists and doctors, has several approaches to personalizing a vitamin regimen for you. You can take a quiz, send in your blood with their at-home biochemistry test kit ($199) or upload your DNA results from 23andMe and other DNA testing companies.*
VitaminLab also allows you to create your own “stack,” batched capsules or powders that you can customize yourself based on the vitamins and supplements you choose. These products are vegan and gluten-free. You’re billed monthly for your supplement, which they ship every 3 months.
*Note: No studies actually show a direct link between DNA and personalized vitamins. This means that your DNA alone isn’t helpful in telling you what vitamins you should be taking. This company and many others, however, have stretched their claims about this link.
- “Stacks” start at $30 for a 30-day supply of customized supplements (the more vitamins you add, the higher the price)
- $199 for Body Chemistry Test
- Free shipping
- View all options
Vitamin Lab occasionally has specials on their website.
Ritual doesn’t offer personalized vitamins. In fact, they only carry two vitamins for women, a premium multivitamin and a prenatal supplement. But we include them in this article because they’re a popular option you may be considering.
What makes Ritual’s vitamins better than many general multivitamins? Their formulations are all-natural and optimized for bioavailability. The Essentials vitamin contains nine of the most essential nutrients for women’s health, and the prenatal vitamin contains 12 essential nutrients for expectant moms. Ritual says both are backed by the latest scientific data.
They deliver a 30-day supply right to your door with no shipping charges. It could be a great option if you have dietary restrictions and want a high-quality daily multivitamin.
- $30/month Essential for Women
- $35/month Essential Prenatal
- View all options
- Free shipping
Ritual occasionally has specials on their website.
You’ll notice the term bioavailability in our reviews and when shopping around for high-quality vitamins. Essentially, this terms refers to how well our bodies absorb and use vitamins and nutrients from both food and supplements. Some premium supplements contain special ingredients, or enhancers, which can improve absorption.
We encourage you to watch this brief video that does an excellent job of explaining bioavailability and its role with food and supplements.
Not sure you can afford the vitamins we review here? Check out our reviews of the best gummy vitamins, which are a great budget-friendly solution — especially for people who find it difficult to swallow pills.
And if you’re struggling to find healthy snacks to meet all kinds of dietary restrictions, be sure to read our reviews of the best healthy snack box subscription services. We’ve also reviewed the best vegan meal delivery services, and you can find some great organic and vegetarian options, like Sun Basket and Purple Carrot, in our best meal delivery services article.
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