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Jul 07 2010
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Kleenex Hand Towels - What Are They Thinking?

Filed under: Consumer » Wasteful Products,

No More Kleenex For This Author

Kleenex Hand Towel Commercial - VideoWe have Tivo, so I don't sit and watch that many commercials. But this one happened to catch my eye. A new ad for a Kleenex hand towel. A product that supposedly will replace the standard hand towel people use. They tout their Kleenex towels as being the solution to combat germ spreading in the household. Who are they kidding? Do they have any idea the adverse impact all those extra disposable towels will have on the environment?

The Move Away From Disposables

For years now, we have been trying to make a move away from disposables. While some things, like diapers, are more difficult to make the transition to than say, using a cloth napkin instead of a paper towel, this move to use disposable towels in place of our usual cotton hand towels is definitely a backwards move.

When I saw this commercial I just couldn't believe my eyes. Were they really telling us to use disposable towels in our bathroom? To illustrate their point, Kleenex shows dozens of people using a cotton towel (including the household dog), and it gets quickly dirty and dirtier as, on the opposite side, kids reach for clean, fresh Kleenex towels.

But see for yourself. Here's the Kleenex disposable hand towel video:

Kleenex Disposable Hand Towel Video

Kleenex Disposable Hand Towel Video - Parody

And then there's this video, created as a parody. Kleenex disposable hand towels do not help kids stay healthier. They do kill trees and are harmful to the environment.

Targeting the Germophobes

What Kleenex is doing is targeting "germ conscious" shoppers, in particular moms, who are concerned with their kids safety. They even say on their hand towel website that "regular washing of cloth hand towels does not ensure cleanliness." Does that mean we should all wear disposable clothes?

The irony is, the more sheltered and germ free a kid is, the weaker their immune system will grow and thereby in the long run the more sick kids we'll have. And the fact that Kleenex is using this aggressive marketing tactic to take advantage of mothers' fears is downright despicable.

Marketing to Children

To top it off, they round out the whole commercial with a catchy jingle that will no doubt cater to all the kids out there. To us, this is the environmental equivalent of marketing tobacco to kids. By encouraging the next generation to use disposables, Kleenex is taking a huge step backwards, and in the process potentially pushing to undo years of work to move away from environmentally wasteful disposables.

Here's the lyrics to the Kleenex hand towel jingle:

Kleenex Hand Towel Jingle - Lyrics

My hands are gonna be clean
When I wash and I dry with mommy and sing
This song that's exactly two clean hands long
Warm water and soap and bubbles that shine
A Kleenex® Hand Towel that's mine all mine
And a song that's exactly two clean hands long
No yucky old towel's gonna ruin my day
I dry my hands the Kleenex® towel way
So if you're a fan of clean hands too
Roll up your sleeves and I'll sing with you.

Take a Stand - Boycott Kleenex

It's hard enough for consumers to fight for the environment, individual by individual, when we have large corporations with large marketing budgets making a push in the opposite direction, and undoing the work millions of us do on a daily basis to help our planet and its inhabitants. So, we at Earth's Friends feel like it's our responsibility to the planet to push back. You can join us, and help the environment, by committing to not buy Kleenex products until they pull their disposable towels from the shelves. Voting with your wallet is one of the most powerful things you can do to make a difference.

Average: 4.5 (13 votes)

Average: 4.5 (13 votes)

Educate Yourselves

I can't believe people still don't understand how germs and bacteria work. If you isolate yourself you will be far more prone to sickness. If you allow some germs into your life you build up an immunity to the diseases. It's like a built in immunization.

On the main topic of this thread I completely agree that it is outrageous that Kleenex has come up with this product. I'm pretty sure people do still wash towels. Nobody is going to reuse a towel the way it is pictured in the commercial.

I agree with the boycott.

This is great stuff, but.....

I appreciate the time and effort the writer took on this and I agree with him or her for the most part. What bothers me is all the links at the top of this article to get coupons for free paper towels. Is this site really supporting your support for the environment?

Paper towel ads

I'm guessing that must be one of the advertisements placed within the content. That is ironic. We'll see if we can filter those out.

I wipe my @ss with them

Interesting conversation here. I would say Kleenex hand towels can be more environmental if you use them like I do - to wipe your @ss. They're bigger than toilet paper, so one sheet will do to wipe my entire @ss. Considering the size of my @ss and how much toilet paper I normally use, this is saying something. Go Kleenex!

Germaphobes

No actually in the long run we will have less sick people if people learn about cleanliness and the importance of frequent hand washing, and making sure things are disinfected.

Reason we will start to have more sick kids in the long run is because of all the people freaking out about vaccinations.

I have actually seen less children sick than ever since all these extra disinfecting stuff came out in the past year. Such as the hand sanitizers where ever you go and stuff to wipe down carts. There are people who are getting sick less and less.

Oh is that so?

You have seen fewer sick kids lately? Based on what? The kids you see out and about in shopping centers? I'm a school teacher and I can tell you that I have not seen a significant reduction in the number of sick students, nor the severity of their illnesses, despite all of the "extra disinfecting stuff" being shoved out into the market. Or, you could go to a walk-in clinic on any weekday and see for yourself that people are not getting sick "less and less".

In fact, as another post mentions, allergies amongst children have been on the rise, especially in bacteria-obsessed North America. These companies prey on individual and parental FEAR, and the people who most often fall for it are either lazy or really have no idea about "cleanliness" but are made to believe that they do and that they are in fact obligated to make their home "bacteria-free".

Just as public washrooms are more often replacing paper towels with high-efficiency hand dryers, Kleenex brings out these ridiculous hand towels to place in our very own homes. They do nothing to protect us from harmful bacteria but they DO add yet another item to our landfills and water reserves.

Another product in the landfills...

You have seen less sick children lately? What are you basing this on? By observing children in shopping centers?? I'm a teacher and I can tell you that I haven't seen much of a reduction in sick kids in the classroom, despite the presence of all that "extra disinfecting stuff". As the other reply to this message says, allergies are actually becoming more prevalent among our children as all these products continue to pop out on the market.

Companies like Kleenex prey on parental and individual FEAR... and the people who fall for it are either lazy or really know nothing about "cleanliness", but are made to believe that they do. These ridiculous Kleenex home towels do nothing to protect people from harmful bacteria and only add yet another product to our landfills and water reserves.

Just as public washrooms start to make an effort to replace paper towels with touchless dryers, this company makes the public believe they are being cleaner and therefore stay healthier by using and tossing.

Give me a break

You'll notice that the posting time of all the "pro Kleenex hand towel" comments on this page are within minutes of each other. Hmmmm - maybe the same person hired from Kleenex to do some damage control?

Anyways, look - your argument makes no sense. First of all, as many have pointed out this article is about the environmentally unfriendly nature of Kleenex hand towels. If the environment goes down the toilet, we have bigger problems to worry about than getting a cold from a hand towel.

But the real irony? You use a hand towel AFTER you wash your hands, so it's probably the most germ free thing in your entire house. Our family has healthy kids that have been using cloth hand towels for years. They play outside in the mud, eat their fruits and vegetables, and don't freak out over every little germ they run into.

In fact, the problem with this "disinfectant world" that we live in is that it's killing the good germs as well. Ever notice how allergies for school children are on the rise? Kids immune systems are becoming weaker than ever because we are killing the good bacteria. Nature created a balance that has worked for thousands of years. Otherwise we wouldn't be here today.

Unfortunately for us, companies like Kleenex are doing their darndest to undo that balance, just for a quick buck. Very, very sad to see a large corporation negate the hard work of so many well intentioned individuals.

Kleenex Hand Towels

When I saw this commercial I got really excited. Because I know how much bacteria my hand towels hold, I put out a new dish rag, hand towel etc every day and sometimes more than once a day.

I always use paper towel to clean, and anything disposable to clean to cut down on bacteria. Or else disposable Clorex wipes.

I think it is better to move away from disposable stuff for things that do not hold bacteria. But we have for the most part done that already.

Just thinking of using cloth napkins makes me cringe. Think of our recent pandemic, and the stomach viruses that go around in the winter. You have to use hot water and bleach to remove that from your hand towels when you wash them.

I am all for the anti - bacterial, germ spreading preventions, disposable or not. Finally a solution for germy hand towels!

Another Kleenex worker

Well said treehugger. Sad to see Kleenex resort to fear monger marketing tactics...

To the poster above - you've got to be joking right? How much does Kleenex pay you to post on here? This article is about the environment. Bottom line - Kleenex hand towels are hurting the environment, which in turn damages our health far greater than a few germs on hand towels.

In addition, aren't hand towels for drying your hands after you wash them? So your hand towels are probably the least germ containing thing in your house!

The Kleenex hand towel product is the most ridiculous, environmentally unfriendly thing to arrive on the market this year.

Fear is a powerful marketing tool

Fear is a powerful marketing tool, but that doesn't mean it's right for the Earth.

Aaaaaaahhhhhhhhhhhhh

I thought the same thing when I saw this commercial. I recently switched to cloth napkins completely and use paper towels very rarely. I already feel bad enough when I see all the waste produced at my job. (I am a nurse in a hospital.) I cannot imagine using a disposable "towel" to dry my hands in my own house!!! They may as well show a commercial of people chopping down a tree and wiping their hands on the bark.

Boycotting Kleenex

Yes, I was livid when I saw that ad. Don't forget that Kimberley Clark also produces Scott paper products, Cottonelle, Viva, Depend, Kotex, Huggies, Pull-Ups and Good Nites.

Happy

I was extremely happy when I saw this ad.

I think everyone needs to get their heads checked on this site about boycotting Kleenex.

Well I will make sure I support them fully.

They have anti viral Kleenex, paper towel excellent for cleaning and preventing cross contamination, I am glad to find out that Scott paper towel is part of the Kleenex company I now know which paper towel company I will always purchase.

And now hand towels SmilingSmilingSmiling

The perfect anti bacterial cross contamination prevention. I wanted to run out and buy some tonight unfortunately it is 11pm.

Kleenex posting on this board?

Ummm, and let me guess - you work for Kleenex? This article is about how hand towels are harming the environment, not about their disinfectant properties. Trust me, in the long run, if we all start cutting down trees to make Kleenex (and Scott, since you mention it) hand towels, we'll have bigger health concerns to worry about than germs on hand towels.

Besides, most people that use a hand towel just washed their hands - so your hand towel is probably one of the cleanest things in your house! Duh!!! There's a gazillion other things that people touch in your house before washing their hands that have more germs in them then your environmentally damaging hand crap.

Aren't they compostable?

Aren't these towels compostable - say in a city's green bin program? My thought would be that washing towels does as much damage from a carbon footprint perspective as composting a paper towel. I kinda liked the idea but only if they are able to be put in the green bin. From a forestry perspective, I think that Kleenex is now FSC certified which they didn't used to be. That's why I started buying them again about a year ago.

RE: Aren't they compostable?

In this case, I don't think it matters if they are compostable. The issue, to me, is that this is misuse of resources. Even if they happen to use recycled paper to make these paper towels, this is not an essential use of resources. And if they end up being used once and thrown in the compost, that is definitely not the best use of the tree that was killed to make the towels. This isn't just a waste management issue.

As for the carbon footprint question, imagine using paper towels in the bathroom while still washing your laundry, including bath towels, wash clothes, and bath mats. It's a double whammy for the environment. You're still going to have essentially the same carbon footprint in terms of doing laundry, but also be contributing to unnecessarily cutting down trees that mitigate the carbon problem and/or using up valuable recycled resources that could be used to produce more necessary products.

I'm really just playing

I'm really just playing devil's advocate here but I'd be interested in hearing what you think would be a good use of these resources? I'm not really that interested in 'germ protection' as I feel like the less you are exposed to germs, the weaker your immune system will be when you need it - but I don't see your point about this being a misuse of resources. I don't think they're chopping down the tree in your front yard or the park around the corner, these are tree farms that are managed responsibly and overseen by an environmental organization. I'm just wondering but would you rather we not use any trees in the production of anything? Wouldn't that be a bigger mistake for the economy and the true misuse of the natural resources that a country has as one of its greatest assets? I'm from Canada which has a rich history in logging and responsible forestry and without that industry, we would be in a much different place today.

Carbon footprint is such a difficult thing to measure given that everything in the world has long list of production cycles and would be difficult to quantify and measure against one another. I do agree that if you were to stop using cloth towels that your laundry loads would probably not go down any but what is the footprint of that towel before you purchased it? Could be quite lengthy, especially if it was an overseas product sold at a large chain store. Lots of shipping and storage involved there. Just food for thought.

My main point of this and my first post was to just stimulate a few thoughts that maybe this product isn't as bad as it may seem on the surface. I don't think I'll be using it anytime soon but more so because I'm not really overly concerned about household germs.

I'd love to hear your thoughts on my comments above.

Good perspective

Excellent points you raise here, thanks so much for sharing them with our community. I think in many cases we probably are not aware of the big picture, and it helps to have "industry experts" chime in and expand our perspective.

I think one of the more grating issues with the Kleenex campaign is the kind of "fear mongering" they use to take advantage of mother's concerns for germs. This is an aggressive marketing tactic, that, independent of environmental impact, is disappointing to see used by a company that has such a wide reaching impact on the psyche of the populous.

boycott

Kleenex is owned by Kimberly-Clark Corporation. Other brands of theirs are: Kotex Cottonelle Scott Paper Towels Wypall KimWipes Huggies

No More Kleenex Products!!!!

I could not believe this commercial either!!!!! I sent an email to Kleenex/Kimberly Clark regarding their new disposable towels. I mentioned the fact that you wash your hands before using the towel so shouldn't your hands be clean when using your hand towel??? If people are truly concerned about germs, why not just have a different color hand towel for the sick family member? These disposable hand towels are only going to create more waste for our landfills. I will no longer buy their products until they discontinue their disposable hand towel product. Thanks Earth's Friends!!!! The Earth needs all the friends that it can get!!!!! Your Friend in South Carolina

Boycotting Kleenex!

Wow, thank you for writing this article! I saw the Kleenex hand towel ad when it first came on television several weeks ago. And boy did it stress me out! Not only that, but I was suffering from severe allergies at the time so believe it or not was in the middle of nursing my runny nose with a box of Kleenex. I promptly went to the grocery and bought a competitor's brand. While I don't feel like I should simply trash the Kleenex boxes I have (that probably won't help the environment either), I'm going to not use them until Kleenex either issues an apology or takes action against this outrageous move. Kudos to Earths' Friends for addressing this issue!

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